When
Lambo
Concept
Prototyping
Automotive
About
We were tasked with creating a high-fidelity iPhone application to track driving statistics and unlock exclusive features for Lamborghini, a prestigious luxury automotive brand.
Our team collaborated to deliver a seamless user experience that met the client's standards. This project presented an opportunity for our team to showcase its skills in design (system) and innovation.
CLIENT
TIMESTAMP
June 2023
August 2023
The Challenge
The biggest challenge we encountered during this project was time pressure. With a tight deadline looming over us, our team had to work efficiently to deliver high-quality results.
The business needs group had to tackle complex requirements first, which meant that we didn't have a tangible design concept until close to the deadline. This added an extra layer of complexity to our already demanding schedule.
— Part 1
Mobile App
To overcome the challenges posed by the tight deadline, our design system focused on streamlining the iteration process. This enabled us to explore more concepts and refine our designs quickly.
We utilized AI as a tool for innovation, creating customized images, text and badges that added an extra layer of engagement to the application.
By leveraging AI, we were able to automate certain tasks, freeing up our designers to focus on high-level creative problem-solving.
The resulting iPhone application met Lamborghini's expectations, providing a solid foundation for future development.
— Part 2
Achievements
We've discovered a new way to elevate user engagement by incorporating gamification elements into our app. For Lamborghini owners, we're introducing a range of achievements that can be pursued, from simple milestones like accumulating mileage distance to unlocking exhilarating circuit experiences in different cars from the same manufacturer.
At the heart of our designed app lies the Achievements mechanism, offering users diverse options to explore and fall deeply in love with other cars from Lamborghini's esteemed fleet. By leveraging gamification, we're creating a more immersive and rewarding experience for car enthusiasts, fostering brand loyalty and encouraging ongoing engagement.
— Part 3
Explore
Collaboration with different brands. Creating unique designs by leveraging Midjourney creativity.
After “Circuit experience” statistics with comparisons.
Leveling up your profile is a crucial part of gamification.
Detailed tracking of your Car Delivery